YAHOO!

Yahoo! Inc. , also known simply as Yahoo , is a North American company focused on providing Internet- related features. This company has a directory, a search engine, virtual stores and various applications, among which there is an e-mail system widely used worldwide.


The giant Yahoo was created in the early days of 1994 by Jerry Yang and David Filo, two Stanford University students. Two years later the firm was listed on the New York Stock Exchange.


In relation to why it was christened Yahoo , not much can be said because the information is not very accurate. The strongest version holds that Filo's father used to comment that his son and Yang were two "yahoos" , a term used in literature to name a wild and heinous creature. Jonathan Swift (responsible for the work "Gulliver's Travels" ) and Jorge Luis Borges are some of the writers who used the concept. Another version maintains that Yahoo is the acronym for Yet Another Hierarchical Officious Oracle.


In February 2008, Yahoo received a purchase offer from Microsoft valued at $44.6 billion. The proposal was rejected by the company considering it very low. A year and a half later, however, Yahoo and Microsoft reached an agreement regarding the use of the search engine.


Yahoo! Mail or Yahoo! is one of the most popular Yahoo services. It works under the webmail mode (a mail client that operates through a web interface and is accessible from a browser ) and has several million users. Yahoo! Messenger, an instant messaging application, is a complementary application to mail.


In the shadow of Google

Yahoo certainly got off to a brilliant start; Anyone who has had the opportunity to surf the Internet back in the mid-90s will surely remember that their first email box was hosted on the servers of that company. What no one knew is that in September 1998, a project that had also started with the work of two university students would attract the eye of the cyber world: Google.


Despite the advantage that Yahoo had over its fledgling competition, it did not take long for Google to acquire great popularity, which did not start from anything other than the user experience: more and better results, greater speed and a simple design and direct.


Another company that fell into oblivion after its emergence was AltaVista, which until now had competed for the first position with Yahoo; and perhaps there is something in the names that is partly responsible for the success or failure of such a company. In English, it is possible to convert any term into a verb, adjective or noun without much effort, given the flexibility of the language; Phrases like "Do you Yahoo?" (Yahoo eas ?) Or "Google it" (Googl Ealo ) are marketing tools that have been very successful for both companies, and AltaVista clearly could not take advantage, given the size and shape of your brand.


As if the defeat in the field of search engines had not been enough, ten years after the launch of Yahoo, Google introduced GMail, an email service that had the particularity of offering 1GB of initial space, which would grow constantly, between other features that would make it immensely popular and once again overshadow its predecessors.


Yahoo does not offer contemptible services, and it has the merit of having tried to adapt to always continue to claim its space in the market. Its biggest problem is that it relies on aesthetics rather than performance; Of course, the average consumer, lacking interest in technology, values ​​this aspect more than his own time and, given that these types of users number in the tens of thousands, it is understandable that Yahoo is still alive.

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