XENOCENTRISM

Xenocentrism is called the tendency that consists of privileging the ideas, customs and creations of a culture that is not one's own . It is the opposite of ethnocentrism, which implies placing one's culture in a position of superiority over the rest.

There are various reasons for xenocentrism. Sometimes it appears as a way of rebelling against society, when the person chooses the cultural manifestations of a foreign community as an opposition. Xenocentrism can also be due to political motives or family roots.

It is possible to detect xenocentrism in those consumers who opt for foreign products instead of those produced in their country. Even when local goods are better in terms of functionality and quality or more convenient in terms of price, xenocentrism leads to a preference for foreign goods.

Suppose a man chooses to buy imported fruits. He does not care that there are local producers a few kilometers from his home. Although you can buy the same fruit cheaper, xenocentrism makes you look for food from abroad.

Example of xenocentrism:  it appears in a woman who only watches Hollywood movies, since she thinks that the rest are boring. As much as there are films from other places that are a critical and box office success, she is not willing to give them a chance.

The myth of the good savage is often used to show how xenocentrism works. This topic is associated with a current of European thought that highlights the supposed benefits of the aboriginal inhabitants of America, who according to this position lived in harmony and solidarity until the arrival of the ambitious conquerors who took advantage of them.